PhotoStamps Post Big Numbers For Stamps.com
2005-07-22 10:58:00
Online postal services provider Stamps.com said its PhotoStamps offering, which enables customers to create their own digital stamps, recorded some $1.2 million in sales in the first six weeks of a second run of test marketing the stamps.
Announcing its second quarter earnings after the stock markets closed Thursday, Stamps.com president and CEO Ken McBride said he was pleased with the "great start of PhotoStamps" in the second market test. In a statement, the firm said: "Approximately 68 thousand sheets, or nearly 1.4 million individual PhotoStamps, were shipped to customers."
PhotoStamps operates under the auspices of the U. S. Postal Service and allows customers to turn digital photos, designs or images into valid U.S. postage. In the first market test of the feature last year, the program proved to be popular with customers, although there were some isolated reports of abuse as, for instance, some buyers posted stamps featuring Monica Lewinsky's infamous dress as well as photos of executed Romanian dictator Nicolae Ceausescu.
In announcing earnings of $2.1 million on $14.2 million for the quarter, Stamps.com, which provides several Internet-based postal services, noted that the current test market period in which PhotoStamps can be sold is scheduled to end next May.
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